Mind Gliding Networking Strategy
Networking is a good way to generate business. Mailmerge or email marketing has a success rate of 1-3%; direct advertising up to 5%. However, you may reach a 30 - 50% success rate by optimal business networking, when talking to people directly.
Five decisions model
Optimise your Business networking:
There are five important decisions to be made.
1. Decide which Networking event to attend
You need to network with people you see as potential customers or who could refer you to potential customers.
2. Decide who you will be talking to
Get a list of attendees and highlight useful contacts and potential customers.
3. Decide if you are talking to the right person.
Ask yourself: "The person I am talking to, is he/she likely to give me business?"
- If not, move on.
- If yes, exchange information.
4. Decide which contacts you are going to follow-up
Do your research before starting any 'Relationship Capital' building. Check leads out, before you make contact.
5. Decide on a strategy for non productive business contacts
Use guidelines such as “after 7 contacts – no result!” cease following up.
Mind Gliding: " Keep records of events, contacts, leads, follow-ups and result at all times. "
This five decisions model is the right business networking tool to generate more business.
